This past weekend at Vogue UK’s Vogue Festival in London, Kim Kardashian West hit the stage with makeup artist Charlotte Tilbury and announced that contouring was dead. Her new fave makeup technique?
The mother-of-two revealed she now favours a more natural look and is ‘trying to wear less’ make-up; as she praised the new ‘non-touring’ make-up technique beloved by the likes of Gigi Hadid and Blake Lively, which favours a natural, dewy complexion over heavy contouring and highlighting.
Kim, 35, was taking part in a beauty talk with celebrity make-up artist Tilbury and Vogue’s editor-at-large, Fiona Golfar. Kim said at the festival,
“I think right now it’s more about non-touring, like real skin with less make-up on it. I’m trying to wear less…and my husband loves me without make-up.” (Caveat: She’s still going to contour her nose.)
‘I’m really into strobing now, so just highlighting the skin without using bronzer. I love contouring and I don’t think I’d stop contouring my nose – I know people think I’ve had a nose job but it really is just make-up!’
It’s been a hot minute since the beauty world had a new gimmicky trend to focus on, and extreme contouring is overdue for its backlash. And who better to provide that backlash than the very woman who arguably made everyone obsessed with contouring in the first place?
The star kicked off the contouring craze in 2014 when she shared an Instagram picture showing her contouring make-up before it had been blended; and the following year she posted a dramatic collage of her extensive make-up routine featuring contouring, dark red lips and blue smoky eyes.