Pepsi and Kendall Jenner have come under fire for a recent commercial promoting their famous drink.
The two-and-a-half-minute commercial features Kendall stepping out of a crowd of multi racial protesters to end a stand-off with police officer by handing him a can of Pepsi.
There was so much backlash on social media that the soda giant was forced to pull it down. Pepsi released the following statement,
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue.”
“We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
DeRay Mckesson, the face of the Black Lives Matter movement, said what’s on the minds of many … how could the brain trust at Pepsi have thought this was cool?
Pepsi’s statement was released shortly after Bernice King – the daughter of MLK – mocked it on social media.
‘If only daddy knew about the power of Pepsi,’ she tweeted, while sharing a photograph of her iconic father clashing with police on the front-line of a protest.
As for Kendall … she’s removed all references to the commercial on social media.