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Snapchat’s New Bob Marley Lens Sparks ‘Blackface’ Outrage

SNAPCHAT-BOB MARLEY-Snapchat thought it had found a way to have a little fun on Wednesday, April 20, with a Bob Marley themed graphic. But the company went a little too far, according to irate users online.

To acknowledge 4/20, known as “Weed Day,” Snapchat created a special “lens” that morphed people’s faces into Bob Marley, the late reggae icon.

The lens added dreadlocks, a crochet slouch cap, changed the shape of eyes and noses, and darkened skin color.

People flooded Twitter with accusations that Snapchat had created a blackface filter…

Snapchat hasn’t addressed the controversy but said in a statement to CNNMoney that the lens was built “in partnership with the Bob Marley Estate.”

Snapchat said,

“Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.

[The lens] gives people a new way to share their appreciation for Bob Marley and his music.”

 

Source: CNN Money

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About Peace

Peace is a wife and mother who reports and analyses global trends from the perspective of a Deeva; in the hope of invoking a thought process that will lead to a positive change.

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