To acknowledge 4/20, known as “Weed Day,” Snapchat created a special “lens” that morphed people’s faces into Bob Marley, the late reggae icon.
The lens added dreadlocks, a crochet slouch cap, changed the shape of eyes and noses, and darkened skin color.
People flooded Twitter with accusations that Snapchat had created a blackface filter…
— Jon Brady (@jonbradyphoto) April 20, 2016
— Sam Panini (@SampathPanini) April 20, 2016
So @Snapchat, every single “pretty” filter is designed to make us look White and now you’re doing Blackface with a Bob Marley filter??
— fadumo (@faaaadumo) April 20, 2016
Snapchat hasn’t addressed the controversy but said in a statement to CNNMoney that the lens was built “in partnership with the Bob Marley Estate.”
“Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.[The lens] gives people a new way to share their appreciation for Bob Marley and his music.”
Source: CNN Money